Senior Interbrand leaders to attend inaugural Best Sri Lankan Brands on 11 December

• Best Sri Lankan Brands valuated on Best Global Brands methodology
• Top leaders fly in for awards ceremony and talks with government

Interbrand, the world’s largest and most influential brand consultancy, will introduce Best Sri Lankan Brands, an extension of its world renowned Best Brands list, at an exclusive ceremony on 11 December at the Colombo Hilton.

The ranking, which identifies the most valuable brands in Sri Lanka, is modelled on Interbrand’s prestigious Best Global Brands annual report, the definitive guide to the world’s 100 most valuable brands.

Senior leaders from the Interbrand leadership team will attend the event, including Interbrand India Managing Director Ashish Mishra, Interbrand London Global Director, Brand Valuation Mike Rocha and Interbrand Germany Strategy Director, Nation Branding Guido Van Garderen.

Senior…

Mishra leads the influential consultancy based in Mumbai, providing overall strategy and thought leadership. Mishra has led or played a key role in creating and renewing many of India’s leading brands, including PepsiCoGNG, Godrej, XLRI, Etisalat, and Baroda Next. Under his leadership during the past four years, Interbrand India has been chosen as a partner by 10 of the Top 40 Best Indian Brands, including Reliance, Britannia, Mahindra, Bajaj, Ashok Leyland, Tata, HCL, L&T and Union Bank. He is a regular speaker at forums in India and the sub-continent.

Rocha leads Interbrand’s brand valuation practice globally, providing overall strategy, thought leadership and consistency across the global network. Rocha has led valuation and strategy assignments globally, advising on a wide range of branding issues (positioning, architecture, portfolio analysis, brand extension, budget allocation, dashboards and return on investment analysis) and also for commercial purposes such as financial reporting, tax, litigation, licensing and M&A. His brands include Shell, Unilever, Kimberly-Clark, Virgin, SAB Miller, Orange, British Gas and Standard Chartered. Mr Rocha is based in Interbrand London. He is a regular speaker and has published numerous articles around the world.

van Garderen leads Interbrand’s Nation and City Branding practice, which includes Holland, New Zealand, Australia, South Korea, Spain, Chile, Guatemala, South Africa, Kenya, London, Edinburgh, and the Sochi Olympics among others. Formerly Strategy Director at Interbrand Africa, van Garderen is currently Strategy Director at Interbrand Germany and the Global Destination Branding Practice Lead. A Harvard-educated thought leader, his 14 years of experience include brands such as Disneyland, Brand South Africa, and Brand Kenya. He is a regular speaker and has published numerous articles around the world.

Nugawela is the Sri Lanka Partner for Interbrand. He has branded and repositioned many of Sri Lanka’s leading brands including Aitken Spence, Carson Cumberbatch, Elephant House, Keells Foods, Lion Lager, Heritance Hotels, Ceylinco Life, and most recently HNB in partnership with Interbrand. Nugawela brings over two decades experience in brand strategy and positioning and brand architecture, and has developed several proprietary tools and processes in organisational culture and leadership change to enable brand teams to change and adapt. He is a regular speaker at forums in Sri Lanka and the Indian sub-continent.

Established in 1974 and an opinion leader in the field of value-based brand management, Interbrand was the first brand consultancy to recognise the significance of a brand as a business asset and introduce the brand valuation concept and methodology. Interbrand’s Best Global Brands methodology valuates each brand’s financial performance, role, and strength through a five-step Economic Value Added methodology, which is also the first of its kind to be ISO-certified.