HOW TO SELL TOOTHBRUSHES
The kids filed back into class Monday morning. They were very excited. Their weekend assignment was to sell something, then give a talk on productive salesmanship.
Little Sally led off: `I sold girl scout cookies and I made $30,` she said proudly, `My sales approach was to appeal to the customer`s civil spirit and I credit that approach for my obvious success.`
`Very good,` said the teacher.
Little Jenny was next:
`I sold magazines,` she said, `I made $45 and I explained to everyone that magazines would keep them up on current events.`
`Very good, Jenny,` said the teacher..
Eventually, it was Little Johnny`s turn.
The teacher held her breath ...
Little Johnny walked to the front of the classroom and dumped a box full of cash on the teacher`s desk. `$2,467,` he said.
`$2,467!` cried the teacher, `What in the world were you selling?`
`Toothbrushes,` said Little Johnny.
`Toothbrushes!` echoed the teacher, `How could you possibly sell enough tooth brushes to make that much money
`I found the busiest corner in town,` said Little Johnny, `I set up a Chips & Dip stand and gave everybody who walked by a free sample.`
They all said the same thing, `Hey, this tastes like dog shit!`
Then I would say,`It is dog shit. Wanna buy a toothbrush?`
`I used the government approach of giving you something shitty for free, and then making you pay to get the shitty taste out of your mouth.`