The Ministry of Livestock Development and Fonterra Brands Lanka have joined forces to promote the consumption of dairy products through a national milk drinking campaign.
The campaign will encourages people to drink at least two glasses of milk a day with a long-term strategy of improving the health and wellbeing of Lankans together with the added benefit of growing the country s dairy industry.
`The goal of this campaign is to draw attention to milk,` an official of the Ministry of Livestock Development said.
`It helps us work towards our goal of having every Sri Lankan child drink at least two servings of milk a day and educating the younger school going children on its nutritional benefits while highlighting calcium and the other essential vitamins and minerals found in milk, in a fun way`.
The popular Bhathiya and Santhush musical duo has been enlisted to promote this campaign.
The singers said that it was an honour for them to participate in a national drive that will make a significant difference to children developing life-long milk drinking habits that will promote healthy growth and also boost the local dairy farming industry.
Fonterra Managing Director Achyut Reddy said that Bhathiya and Santhush, the biggest names in the country s musical industry, was the unanimous choice to lead the campaign.
`Their keen, modern and smart image coupled with their healthy outlook to life and huge popularity had made them a natural choice as role models to carry the message forward, he said.
The national milk drinking campaign claims to revive consumption of milk and dairy products. The campaign rollout includes a multifaceted program on national television funded by Fonterra, a news release issued in this connection said.