Business programming in Sri Lanka leaves much to be desired and it focuses mostly on big business with no regard for medium and small-scale industries, International Media and Business Consultant Gavin Anderson said at a workshop on Small and Medium Enterprise programming in Sri Lanka at Hilton Colombo Residencies.
Anderson pointed out that even though Sri Lanka was blessed with 1.4 million small and medium enterprises, a large number of business concerns did not have a commercially viable audience segment. Sri Lanka business programming could take the cue from other countries with many similarities.
Business journalists, broadcasters and TV presenters should possess specific expertise in dealing with business programming, he said.
International Labour Office Area Officer Ms. Tine Staermose said that one of the roles of the International Labour Organisation (ILO)was to develop audience-led small business programming more relevant to audience and added that focusing only on big markets would not be relevant.
She said some of the business programming in Sri Lanka were not interesting due to poor production,lack of creativity and inappropriate presentations. Audience-led interactive and creative formula programmes would always capture a wider audience by adopting a local culture and correct media habits. Sri Lanka Press Institute Board Director Manik de Silva, Editor, Sunday Island said the Press Institute was grateful to Gavin Anderson who was well-known expert of SME media programming for taking an initiative to enlighten Sri Lankan journalists on SME programming in Sri Lanka.