Categories: Business

SL Tourism post-COVID-19 revival to be executed in two stages

  • Stage One to focus on December 2020 season
  • SLTDA chief says COVID-19 has given opportunity to re-profile SL tourism
  • Plans underway to finalise TOR and TECs for global promotion


Sri Lanka’s tourism sector’s post-COVID-19 approach to revive the sector has been conceptualised to be carried out in two stages, the Sri Lanka Tourism Development Authority (SLTDA) said, where the initial focus would be ready for business come December.


In a statement to the media yesterday, the SLTDA shared that Stage One would focus on the December season 2020, whereas Stage Two would look at post-December 2020.


Stage One would focus on the immediate recovery of the industry, which involves changes to the visa process to include mandatory testing, adjustments to immigration process, airport entry, hotel transfer and certification of hotels to ensure health and safety of tourists, employees and local community.


The development authority however did not elaborate on the Stage Two revival focus areas.Â


“The approach focuses on consumer types and will allow for a research-supported global promotional campaign for Sri Lanka and a traveller-focused, evidence-based promotion strategy will be developed,” SLTDA Chairperson Kimarli Fernando said.


She added that COVID-19 has provided the local tourism space an opportunity to re-profile itself when the time is right.Â


“We can realign our focus towards higher-yielding tourists and a unique Sri Lankan experience, while ensuring the safety of travellers, our employees and citizens,” she elaborated.


The SLTDA received the Cabinet nod last week for the five-year global promotion initiative, which is critical for the revival of the industry going forward.


According to Fernando, plans are underway to finalise the terms of reference (TOR) and appointment of the procurement, project and technical evaluation committees (TEC).

Thanuka

Recent Posts

LNP – Sri Lanka to waive visa fees for 40 more countries – Foreign Minister

The Government of Sri Lanka has decided to waive visa fees for 40 additional countries…

19 hours ago

LNP – Hrithik Roshan to grace City of Dreams grand opening on 2 August

Indian film star Hrithik Roshan is set to visit Sri Lanka next month to attend…

23 hours ago

LNP – Sri Lanka has identified five potential sites for first nuclear power plant

Sri Lanka is making progress in establishing nuclear infrastructure and has already identified potential new-build…

1 day ago

LNP – President Anura Kumara to visit Maldives on Monday

President Anura Kumara Dissanayake will undertake a state visit to the Maldives from July 28…

1 day ago

LNP – Former Minister P. Dayaratne passes away at 89

Former Minister P. Dayaratne, a veteran politician and long-serving Member of Parliament from the Ampara…

1 day ago

LNP – Rise in rambutan-related accidents

Experts have raised concerns over a growing number of accidents involving people falling from rambutan…

2 days ago