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Sri Lankans most satisfied in Asia: 93%

Monday, 17 August 2009 - 11:32 AM SL Time

Mon, Aug 17, 2009

Most Singaporeans are a satisfied lot

BY JOY FANG

SINGAPOREANS are satisfied with their lives, even though they are less contented than other Asians, a regional survey showed.

In advertising firm Grey Group Asia Pacific`s study on consumer attitudes, 63 per cent of 504 Singaporeans surveyed said that they were very or somewhat satisfied with their lives.

Singapore ranked ninth on the satisfaction scale out of 16 countries surveyed. Sri Lanka topped the list with 93 per cent, while Taiwan took the last spot with only 28 per cent.

In its fourth year, the study polled more than 8,000 people aged 18 to 65 from Asia-Pacific countries, via e-mail or face-to-face interviews between last December and January.

One satisfied Singaporean, insurance executive Jean Tan, 26, said: `I have a supportive family and a roof over my head provided by my Government, and a group of loving friends with whom I can be my real self. So, I`m happy.`

But Singaporeans` outlook for the future was more pessimistic than that of most people from neighbouring countries.

Asked if the future would be better than the past, only 65 per cent agreed, making Singapore the fourth-most-pessimistic country. China and Sri Lanka tied for being themost optimistic, with 94 per cent each.

Only 24 per cent of Singaporeans are more contented now than 12 months ago, down from last year`s 31 per cent.

And only 17 per cent saw their finances improving, down from last year`s 39 per cent.

Grey Group Singapore`s chief executive, Mr Subbaraju Alluri, said that the results had been affected by the financial crisis.

Describing Singaporeans as being `cautious about everything`, he said: `When there`s the slightest disruption, they will be more pessimistic because they want to be prepared for worst-case scenarios.`

Source(s)
news.asiaone.com

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peacemakerSri Senior Member Joined: Jan 2008 Posts: 3093 Member Profile	17 Aug 2009 04:34:44 GMT Report for Abuse
	There you go... Do we need to change at all?

Thivya Senior Member Joined: May 2006 Posts: 8683 Member Profile	17 Aug 2009 04:48:04 GMT Report for Abuse
	Yeah, yeah, like they have any other choice. :))

Aani Senior Member Joined: Jul 2007 Posts: 14132 Member Profile	17 Aug 2009 04:54:49 GMT Report for Abuse
	It's easy to satisfy the Sinhalayas - just kill Tamils!

EEELamaya Senior Member Joined: Sep 2006 Posts: 11901 Member Profile	17 Aug 2009 05:02:57 GMT Report for Abuse
	Sri Lanka is not too far off from Bangladesh...!

Nacholibre Senior Member Joined: Mar 2008 Posts: 5068 Member Profile	17 Aug 2009 05:14:31 GMT Report for Abuse
	Peacemakersri, thanks for the article... what has come out in this article is the age old truth of this beautiful nation... No one can take away that beauty and the essense of her bountiful nature and people.. http://www.boston.com/bigpicture/2009/08/scenes_from_sri_lanka.html Edited By - Nacholibre - 17 Aug 2009 05:16:10 GMT

peacemakerSri Senior Member Joined: Jan 2008 Posts: 3093 Member Profile	17 Aug 2009 05:32:12 GMT Report for Abuse
	China and Sri Lanka tied for being the most optimistic, with 94 per cent each. Nacho and others. It is the eternal smile of people that reflect the hope and zest for life set us apart from the rest of world. It is zest for life

samadi Senior Member Joined: Jun 2007 Posts: 6857 Member Profile	17 Aug 2009 05:47:44 GMT Report for Abuse
	Pleasure in simple things...:):)) Tamils must have been excluded, as they are not satisfied with anything or everything...:):))) Edited By - samadi - 17 Aug 2009 05:48:22 GMT

peacemakerSri Senior Member Joined: Jan 2008 Posts: 3093 Member Profile	17 Aug 2009 05:57:55 GMT Report for Abuse
	Pleasure in simple things...:):)) Yep. Tamils must have been excluded, as they are not satisfied with anything or everything...:):))) It is a cross section of people, I guess. I am sure Tamils living in Sri Lanka are happier than the diaspora despite the war. Edited By - peacemakerSri - 17 Aug 2009 05:58:22 GMT

Maninder
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17 Aug 2009 07:57:48 GMT Report for Abuse

Do we need to change at all?

Peacemakersri,

:))

A few basic things for you to consider, when you read a market research study :

1. There is an element of cultural bias that varies from country to country in responding to questions. Means, if you tend to get more positve or nengative answers in some countries than they actually mean.

For example: If you are testing a new product/concept in Japan, a 30% accpeatnce is a good score. But if you try this in Middle East, you need more than 80% to reach the same confidence level in the consumer accptance.

The problem is people in middle east culturally tend to avoid embrassing the interviewer by saying 'No' when the new product or idea is presented. So many say 'yes', even if they dont mean it.

As opposed to this, in japan, people tend to be more honest and daring with the interviwer. They tend to say no, when they are not absolutely sure about it.

So, if you have a 30% score in Japan, you launch the products with a supporting communication campaign to convince the people who voted no. But if you get only 60% in middle east, you need to go back to drawing board.

Most of the reasearch tools and reasearch compnaies have established different norms for different countries .

2. The slide that posted from asiaonline shows the countries together, which should not be used for ranking purpose for the reason stated above. But that is not the only reason.

Within market research terminology, this type of studies are called segmentaion excercise in which consumers are segmented into clusters based on the similarities of attitudes. Ranking consumers is not their purpose or utility.

The grey study has divided the consumers in asia into 5 clusters cutting across the borders. The study should have atleast a 200 slides and the one posted by asiaonline is just one of them and should not be read in isolation to reach conclusions.

3. Grey is not a market research company but a communication company. Though they must have taken help from research companies in various countries to do this excercise, consumer research is not one of their competency. While we can see some merit in the conclusion of the results on the segmentation of consumers on a pan-asia basis, unsing the study to rank the consumers is not its intended purpose or utility.

But i must say that Grey must be happy to see all the PR that the study is generating.

With this response to your post, I don't intend to deny or confirm the consumer satisfaction in SL. I am just saying that this study cannot be used to make comparative conclusion. :))

peacemakerSri Senior Member Joined: Jan 2008 Posts: 3093 Member Profile	17 Aug 2009 08:23:36 GMT Report for Abuse
	As opposed to this, in japan, people tend to be more honest and daring with the interviwer. They tend to say no, when they are not absolutely sure about it. This is a professionally conducted study. They probably must have taken into the account the cultural habits as one parameter.

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