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First Sri Lankan campaign to make it to the finals of Asian Marketing Effectiveness awards
Friday, 22 August 2008 - 4:58 AM SL Time
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Garments without Guilt campaign in the race for top award
After receiving much international media attention and applause from the global fashion and apparel industry, Grey s acclaimed Garments without Guilt global marketing communications campaign is now in the race for the prestigious Asian Marketing Effectiveness Awards 2008 [AME Awards].
AME Awards-08, now in its 6th year is not only about identifying the Asia-Pacific region s top creators, but rewarding those that add value to consumers and businesses, and truly define and build habits the key difference between marketing and effective marketing. It is unique in its vision to recognise brand value, insightful strategies that think about the consumer, build the product, and package and price it right using communication and retail activation to drive sales. It s about marketing communication effectiveness measured on real results [ROI] and business transformation.
Each entry is judged on the base of demonstrated real results and effectiveness based on business objectives. They are designed to set the standard for effective marketing within the region, and aim to uncover the campaigns that show results through innovative spirit, and combining creativity with effectiveness to build world class brands.
`To be selected as a finalist against some very tough competition is a great accomplishment, especially when historically the awards have been dominated by top global brands like Coke, P&G, Microsoft among others.
Unlike several other awards AME honours the work based on both creativity and its effectiveness. We at Grey Colombo are proud in partnering the Sri Lanka s Apparel Industry in creating the business differentiator that really matters`. Said Ajai Singh, CEO, Grey Colombo.
Garments without Guilt campaign emerged as a finalist from among 628 entries from
the Asia-Pacific region and now will compete for the coveted prize of 10 Gold, 18 Silver, 20 Bronze and 1 prestigious Platinum awards.
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Dauntless
Senior Member
Joined: Jan 2006
Posts: 2597
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 22 Aug 2008 05:05:26 GMT Report for Abuse
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Heh heh... good job grey but they make it sounds like they are the only folks to ever win an international award :) :) :)
I know a few folks who've won back to back Marketing Effectiveness awards...
good luck nevertheless :) |
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22 Aug 2008 04:24:36 GMT