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PC House Regional Distributor for AMD in Sri Lanka
Thursday, 18 December 2008 - 4:37 AM SL Time
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Advanced MICRO Devices (NYSE: AMD) on Tuesday announced that it has entered into a strategic agreement with PC House, Sri Lanka and appointed it as the sole regional distributor for the Sri Lankan region. PC House is Sri Lanka`s leading and renowned distribution company and with a strong portfolio of complimentary product lines which offer a symbiotic environment for leading IT vendors.
The appointment of PC House is aligned with AMD`s strategy to increase its geographical presence and penetrate deeper into untapped markets. PC House is an established distributor of computers and accessories in Sri Lanka with over 40 outlets and an established distribution ecosystem. As a result of the agreement, AMD can now offer its leading edge products and computing solutions to customers in new fast emerging Sri Lankan market.
`AMD`s efforts are built around attracting capable and committed partners, and enabling them to reach AMDs innovative technology solutions to their customers. With AMD s microprocessors and graphics solutions, PC House will now have a comprehensive range of computing solutions. PC House brings experience, local market knowledge and highly capable staff to match our growth ambitions in this very exciting market,` said AMD Shankar Narayanan, Director, Corporate Development.
`AMD is becoming a popular choice among consumers as it offers a good value proposition to customers through its wide array of products and solutions. Our effort to address the needs of the customer has brought us together and we are certain, this assocition will help us penetrate the market more effectively, delivering the right solution to our mutual customers. We believe that Sri Lankan customers are ready to embrace AMD`s customer centric technology innovations and value performance per watt equation,` said Mr. S.H.M Rishan Chairman PC House (Pvt) Ltd. and its group PCH Holdings.
PC House will be the Tier-1 partner for AMD with the title of a regional distributor. AMD also plans to extend the hugely successful SB (System Builder) Yatra to the Sri Lankan region in order to increase confidence of selling AMD products.
The Sri Lankan PC market presents a good potential with a steady growth of around 11% annually according to IDC between now and 2011. The demand in the country is largely due to the home, public sector and the telecommunications services segment.
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17 Dec 2008 23:34:42 GMT