A new identification logo for quality Sri Lankan brands and products was launched on Monday by the Mawbima Lanka Foundation, a non-profit organization established to promote indigenous products and brands.
The organization will issue the `Sooryasingha` logo for the brands and products which their evaluation criteria and will certify them as genuine Sri Lankan products and brands, Mawbima Lanka Chairman Ariyaseela Wickramanayake said.
He said that Sri Lankans prefer to buy local products under a distinct logo. In the circumstances, it was required to establish the identity of the local brands because some foreign products have been launched in the local market under local names, which undercuts genuine Sri Lankan products.
Wickramanayake said that the foundation is planning to launch a publicity campaign to promote its logo and Sri Lankan identity amongst the public.
The MD, DSI Group, Kulatunga Rajapakse, who is a Director of Mawbima Lanka, said that the majority shares of a manufacturer or brand owner must be held by Sri Lankans, if they were to qualify for the logo.
`The Japanese and Germans take pride in patronizing their products and even Indians are now proudly displaying the `Made in India` trade mark,` Rajapakse said.
He said that with the new logo, Sri Lankans would also get a chance to easily identify good local products and patronize them preferably to foreign brands.
He also pointed out the importance of establishing the Sri Lankan identity for local produces, including our gems and cinnamon.
Chairman Multi Chem Group Dr. Samantha Kumarasinghe said that the Sooryasingha logo was selected after the success of a similar campaign in Australia under the Kangaroo logo to promote local brands.
He said that when the USA was in economic recession in the early 80s, `Promote American products` was one of the strategies adopted by the Regan administration to re- establish the economy.
The event was graced by a large number of local entrepreneurs who were eager to get the Sooryasingha logo for their products and services to mark Sri Lankan excellence.
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