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Dialog tops as Sri Lanka`s most valued brand
Thursday, 1 March 2007 - 5:13 AM SL Time
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Brand Finance releases Lanka`s Brand Index 2006 ; Key initiative by global publisher puts Sri Lanka on the world of brand valuation and helps promote brand consciousness in the country
Dialog Telekom has stormed to the top spot in the Brand Finance Brand Index as Sri Lanka`s Most Valuable Brand. Despite the fact Dialog only became publicly listed in July 2005, it has already overtaken a number of well-established brands.
These findings are included in an expanded index of the 50 most value brands along with a comprehensive analysis of the methodology and related articles in the March issue of LMD.
Brand Finance`s Brand Index also has a separate rating for `Brand Strength`. Brand Finance`s `Brand Strength Ratings` are conceptually similar to company credit ratings. Singer, which was last year`s strongest brand, retains the top position but this year, shares it with Dialog with an AA rating.
The in-depth analysis concludes that the top value generating brands are creating their value through different means. Dialog, Cargills Food City, Ceylinco Insurance, Caltex and Dilmah are brands that are all creating great value through strategic innovation.
Innovation is one end of the strategy continuum, however, by contrast the other end is anchored by renovation. Heritage brands such as Singer, Elephant House, Nestlé, The Finance Company (TFC), AMW, DIMO and Lion have created value by reinventing themselves.
Operational excellence is another source of value creation. This has been successfully demonstrated by several of the brands in the latest Brand Index including, Commercial Bank, DCSL, Rocell, CTC, Eagle Insurance, United Motors and ACL Cables.
There are, however, a significant number of brands in the Brand Index, which are currently missing out on opportunities to create greater value through leveraging the power of their brands.
A combination of the increasing economic significance of brands, and the new international accounting and corporate governance standards (IFRS3), have increased the importance of initiating a well informed discussion on the value that brands deliver to businesses.
The goal of the annual Brand Finance Brand Index is to contribute to this discussion by providing an overview of how brand value can translate to superior business value.
Brand Finance plays the vital role of bridging the gap between marketing and finance, by providing a common language and set of metrics that can be used effectively by marketing and finance people, as well as by analysts and investors. This involves redefining the relationship between marketing and finance to manage brand and customer value, which is the lifeblood of any enterprise.
Brand Finance was founded in London in 1996. It is now the world`s leading independent brand valuation and value-based marketing consultancy, offering a wide range of services in the fields of marketing finance to branded companies globally.
Brand Finance`s services facilitate better decision-making on issues ranging from brand architecture, portfolio management, market strategy, budget allocation, brand equity tracking and can enhance M&A and IPO activity.
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Roshan2007
Joined: Dec 2006
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1 Mar 2007 09:43:37 GMT Report for Abuse
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| The Credit should go to Nushad Perera the head of marketing of Dialog. Brilliant guy ! |
kiwikanga
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1 Mar 2007 12:58:57 GMT Report for Abuse
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Thinking of it, Dialog did not even have coverage beyond the Dehiwela bridge 10 years ago when Celltel were the undisputed market leaders and today Celltel is off the market having being gobbled up by TIGO.
I feel it's the foresight of Hans Wijesuriya and marketing skills of Nushad Perera that has mattered in Dialog's success.
Edited By - kiwikanga - 1 Mar 2007 13:01:41 GMT |
Roshan2007
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1 Mar 2007 13:21:53 GMT Report for Abuse
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Once Celltel CEO mentioned me that Celltel do not expand subscriber base blindly since they wanted to maintain quality of service.
Dialog on other hand just kept on selling, later they found funds to expand. |
BABA
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1 Mar 2007 17:47:56 GMT Report for Abuse
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They should break Telecom Monopoly.
Edited By - BABA - 1 Mar 2007 17:49:11 GMT |
Imperator
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2 Mar 2007 04:45:34 GMT Report for Abuse
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| I heard a rumour that Maharaja Corp has the majority stake in Dialog. Does anyone know if it's true? |
anizam
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2 Mar 2007 04:55:21 GMT Report for Abuse
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I heard a rumour that Maharaja Corp has the majority stake in Dialog. Does anyone know if it's true?
I donno if they have Majority shares. I think they are the Second largest shareholder. If im not mistaken, the Largest shareholder is Malasian Telecom. |
Shakti
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2 Mar 2007 05:01:01 GMT Report for Abuse
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The Credit should go to Nushad Perera the head of marketing of Dialog. Brilliant guy !
I think it was more a team work.
Nushad is brilliant, no doubt but you cannot underestimate the contribution of the rest too.
Good work. We need more and more success stories like Dialog.
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