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'nilever`s Signal toothpaste clinches most preferred brand
Wednesday, 30 March 2005 - 1:12 AM SL Time
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Signal toothpaste was named the Most Preferred Brand -Overall at the first National Icon Awards organised by the Sri Lanka Institute of Marketing (SLIM), which took place at the Water`s Edge on Monday. The awards were presented by SLIM in association with TNS, one of the largest market research agencies in the world. The unique feature of the awards was that it was based on consumer research involving a sample of almost 3000 Sri Lankans representing different social classes, agegroups and professions from across Sri Lanka.
SLIM President, Nalin Attygalle, welcome address said that power of the people for the people is the bottom line of the Icon Awards. He described the award winners as creators of history because of the nationla significance of the awards ceremony.
President Chandrika Kumaratunga won the award on the category Leader with Sri Lankan Values. JVP Parliamentary Group leader, Wimal Weerawansa - second place, Prime Minister Mahinda Rajapakse - third place, United National Party Deputy leader Karu Jayasooriya - fourth and UNP leader Ranil Wickremesinghe was named the fifth.
Sportsman of the Masses award was won by Sanath Jayasuriya, Best News Provider to Sirasa, Most like Advertising Overall to Celltel - to phone in coffin, Best Artist - Non Performing Arts to Somaratne Dissanayake, Recognized for Social Responsibility to Sarvodaya, Best Entertainer `D0Performing Arts to Malini Fonseka and the Most Recognized Sri Lankan Landmark was awarded to the Dalada Maligawa.
Above awards were presented by SLIM President, Nalin Attygalle and Associate Vice President and Resident Manager TNS, Rajesh Kumar.
Most Preferred Brand-Food Cetergory weent to Elephant House Ice Cream, Beverage to Anchor Milk, Personal Care to Signal Toothpaste, Household Care to Sunlight Soap and Automotive to Tata. Awards were presented by SLIM Vice President, Nishan Navaratne.
Most Preferred Brand -Entertainment and Leisure was awarded to Sri Lanka Rupavahini Corporation. Most Preferred Brand -Information and Communication Technology to Sri Lanka Telecom and Office Automation, Business Education and Support Services went to Richard Books. Most Preferred Brand - Agriculture, Building Construction and Industrial Equipment to S-Lon and Most Preferred Brand - Banking, Financial Services, Investment, Insurance and Real Estate was awarded to Mahajana Sampatha. Awards were presented by Committee Member National Icon Awards, Blue Print Committee, Ritsy De Silva.
Most Liked Advertising - Kids and Teens, 8-19 years- was awarded to Celltel, phone in coffin, Housewives was awarded to Anchor Milk, Blue Collared was awarded to Sampath Bank Double'S and the White Collared to Celtell phone in coffin. Awards were presented by SLIM Executive Director and Awards Committee Member National Icon, Nimal Weerasekera.
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jay-r
Senior Member
Joined: Mar 2005
Posts: 827
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29 Mar 2005 22:45:21 GMT Report for Abuse
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How the votes casted and counted is not known.But this shows that the people of Sri Lanka are not dumbs.Sri Lankan President becoming the first choice is commendable but she needs to show the general masses that she is a good leader to the very letter of it.A news item exposed that one of President's advisers happen to be a Tamil who is connected to the LTTE king pin Anton.If this is true,very many Sri Lankans will not vote for CBK as this is another betrayal. CBK must be very careful in her dealings as any wrong move,could result is her disaster as by looking at the results,JVP has come second,ofcourse the difference in votes not known.
Many fair thinking Sri Lankans are moving closer to JVP due to the way how they handle matters in the interest of all the Sri Lankans. |
hiru
Joined: Mar 2005
Posts: 16
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30 Mar 2005 01:06:07 GMT Report for Abuse
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I am not sure what they have considered when the finalize their choice. I agree with them if they selected based on the following criteria;
1) person who never work on time
2) The person who always lie
3) The person who can't be trusted
4) person who talks without a responsibility
5) person who mention something and deny even if someone recorded and prove it
6) person who is going after people who are against her
7) person who never listen to other
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