While receiving his first Eisenhower Fellowship in the US this year, Kapruka.com CEO Dulith Herath brings to Sri Lanka a wealth of information, knowledge and ideas to boost the e-commerce eco-system in the country.
Parallel to Amazon, the products will also be listed on Bonanza.com and few other platforms, so ‘we’ may get the hit from any of them, he said. When there is an order, Grasshoppers will do the logistical operation to move the products to the US. Shipping costs will be brought down to a phenomenal level by using passenger aircrafts. “Kapruka.com has PayPal accounts and somehow the money will reach the country,” stated Mr. Herath.
He also stressed that nobody was able to open the door of selling local products on Amazon or any other global e-commerce platforms. “It was very difficult to penetrate even to a junior level person at Amazon. Because of the Eisenhower Fellowship it was possible for me to meet the head of ‘Fulfillment by Amazon’ and get the country account for Amazon in Sri Lanka then and there itself, since the ground work has been done earlier,” he stated.
Initial operations will start in three markets; Amazon-US, Amazon-EU and Amazon-India. Japan is another major market, a very fast moving mature e-commerce market.
Sri Lanka is an immature e-commerce market, Mr. Herath noted, elaborating that out of 21 million people in Sri Lanka only 500,000 people use e-commerce. The population is disproportionate to the engagement of people on e-commerce. In the US out of 600 million people, 550 million people use e-commerce. Sri Lanka has a huge potential to become a mature market like the US and Japan, he noted.